In conjunction with Spotify, we kicked off the launch of Lainey Wilson’s latest album with a fan event inspired by local vendors at the Nashville Farmers' Market. And let’s just say… it was a whirlwind
When Morgan Wallen sells out The O2 in London, we celebrate. To welcome our Tennessee boy to the UK, the Spotify team grabbed several out-of-home placements along the route from the airport to the arena, for maximum eyeballs for fans and people traveling in for the show. Cheerio.
On the night of Post Malone’s country debut, we teamed up with Spotify to capture Posty’s Pregame event, giving top streamers a first listen of the album.
Millions of Americans in rural and underserved communities are living without access to the information they need to thrive in this modern world. In the same age where technology is more advanced than ever, there are still families living with little to no connection to the broader world. This is the Digital Divide.
Leveraging fan-favorite influencers and digital creators to spread awareness of DIRECTV's entertainment offerings across the internet
To raise awareness of the Grand Ole Opry's NextStage program and celebrate the emerging artists who are selected by the Opry each year, Oust was enlisted to build out social-first campaigns each year that highlight the personalities and talents of the current NextStage class.
In promotion of the 2024 peach season, The Peach Truck asked Oust to help build a curated content library, complete with raw images and edited assets that could be used to build out content for the season for paid social and CTV.
Leveraging a new product launch to introduce audiences to a new social tone of voice
With a refreshed library of new video content, Oust created a resource for the brand of creative direction that played within the algorithms of each platform, while staying true to the brand’s rule-breaking and boisterous personality.
For the first time in 4 years, Kane Brown was set to release his first album since becoming a husband and a father. “Different Man” was also his first foray into a more pop sound, while also continuing to be a force in country music.
After a quarantine-long break from their official partnership with CMA Fest, Spotify and Hot Country brought back their fan-favorite Spotify House to the summer festival in Nashville, hosting four days of free performances by today’s biggest and brightest country stars.
Cricket Wireless had a very specific problem that they wanted to solve: replace their reputation as a cheap “burner phone” provider for a new vision that highlights the importance the brand places on quality, diversity, and value.
As one of country music’s rising stars, Bailey Zimmerman has captured the attention of Gen Z listeners everywhere. After gaining notoriety through consistent and strategic posting on TikTok, it was time for him to release his major label debut, Leave the Light On.
In celebration of Dan & Shay’s new album, Spotify was looking to generate awareness of Bigger Houses and the pre-save options available on the Spotify app. After meeting with Dan + Shay’s team, we took inspiration from their album title… and took our creative in the opposite direction. They’re singing about Bigger Houses, so we put them on a miniature set.
Coming into the new year with a strategic re-focus on its legacy telecom offerings, AT&T wanted to reintroduce themselves into the market and create a connection with their social audience without pushing the hard sell. As we started thinking through ways the company has changed through the years, we couldn’t help but get in all of our nostalgic feels.
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