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To engage New Yorkers interested in the festival’s wide-ranging themes, we invited tastemakers in food, environmentalism, technology, and health to explore the space and meet vendors during preview days ahead of The Future of Everything Festival’s public opening.
To reach New Yorkers that could be interested in verticals spanning all of the topics that the festival encompasses, we reached out to tastemakers in food, environmentalism, technology and health to explore the space and meet the festival's vendors during preview days ahead of The Future of Everything Festival's public dates.
We curated a team of influencers to capture their unique experiences at the festival, showcasing the innovative products on display and highlighting the excitement around the event, putting coverage of the event in front of an additional 1M social users. The influencer content captured branded touchpoints from WSJ and partner brands at the event, covering each vendor and tests of their innovative products.
The content posted by our five creator partners garnered 60k views and 70k impressions during the festival’s preview days, leading to conference admission being sold out for the first time in the festival’s run.
To engage New Yorkers interested in the festival’s wide-ranging themes, we invited tastemakers in food, environmentalism, technology, and health to explore the space and meet vendors during preview days ahead of The Future of Everything Festival’s public opening.
Spotify brought the party to campus during UGA and Tennessee's rivalry week with a pop-up experience and live performance by Megan Moroney to show Gen Z students that Spotify is the only way to soundtrack their lives - both on and off-campus.
In conjunction with Spotify, we kicked off the launch of Lainey Wilson’s latest album with a fan event inspired by local vendors at the Nashville Farmers' Market. And let’s just say… it was a whirlwind
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