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To engage New Yorkers interested in the festival’s wide-ranging themes, we invited tastemakers in food, environmentalism, technology, and health to explore the space and meet vendors during preview days ahead of The Future of Everything Festival’s public opening.
To reach New Yorkers that could be interested in verticals spanning all of the topics that the festival encompasses, we reached out to tastemakers in food, environmentalism, technology and health to explore the space and meet the festival's vendors during preview days ahead of The Future of Everything Festival's public dates.
We curated a team of influencers to capture their unique experiences at the festival, showcasing the innovative products on display and highlighting the excitement around the event, putting coverage of the event in front of an additional 1M social users. The influencer content captured branded touchpoints from WSJ and partner brands at the event, covering each vendor and tests of their innovative products.
The content posted by our five creator partners garnered 60k views and 70k impressions during the festival’s preview days, leading to conference admission being sold out for the first time in the festival’s run.
DIRECTV partnered with reality TV royalty Kathy Hilton to host Christmas at Kathy’s, a holiday event that brought together some of television’s most recognizable faces for a night designed to live far beyond the guest list.
NBA All-Star is the ultimate expression of fandom. It’s an event for the fans, created by the fans. In 2024, AT&T created - and gifted - experiences for fans like no one else has, taking All-Star weekend to new heights (even higher than 10 ft!)
To engage New Yorkers interested in the festival’s wide-ranging themes, we invited tastemakers in food, environmentalism, technology, and health to explore the space and meet vendors during preview days ahead of The Future of Everything Festival’s public opening.
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