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In celebration of Dan & Shay’s new album, Spotify was looking to generate awareness of Bigger Houses and the pre-save options available on the Spotify app. After meeting with Dan + Shay’s team, we took inspiration from their album title… and took our creative in the opposite direction. They’re singing about Bigger Houses, so we put them on a miniature set.
Our Bigger Houses campaign videos garnered a total of 255k views on Instagram, approximately 182% more views than views of videos posted in the previous 90 days. Engagements also far outpaced the channel’s benchmark from that summer, with likes on each video hitting nearly 3x the likes seen on videos from the previous 90 days.
We were able to maximize our time on set by leveraging the space for a portrait shoot, behind-the-scenes photos, and a recorded broadcast interview with Extra, which aired in primetime a week after our shoot.
560k broadcast views, 600k media impressions, and 50M streams
DIRECTV partnered with reality TV royalty Kathy Hilton to host Christmas at Kathy’s, a holiday event that brought together some of television’s most recognizable faces for a night designed to live far beyond the guest list.
NBA All-Star is the ultimate expression of fandom. It’s an event for the fans, created by the fans. In 2024, AT&T created - and gifted - experiences for fans like no one else has, taking All-Star weekend to new heights (even higher than 10 ft!)
The AT&T Business team leveraged the brand’s sponsorship of the College Football Playoffs and Championship to launch a new content series called Standing on Business, starring quarterback Shedeur Sanders and artist Cam Kirk.
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