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Spotify brought the party to campus during UGA and Tennessee's rivalry week with a pop-up experience and live performance by Megan Moroney to show Gen Z students that Spotify is the only way to soundtrack their lives - both on and off-campus.
To launch a new series called Spotify Champions, we worked with the brand to ideate on creative content we could capture at an onsite event aimed at attracting students and reiterating for the Gen Z audience that Spotify is the best way to listen to their favorite artists and creators - and is just as vital as other school supplies in getting them through their study time and helping them fully live their college experiences.
The AT&T Business team leveraged the brand’s sponsorship of the College Football Playoffs and Championship to launch a new content series called Standing on Business, starring quarterback Shedeur Sanders and artist Cam Kirk.
To engage New Yorkers interested in the festival’s wide-ranging themes, we invited tastemakers in food, environmentalism, technology, and health to explore the space and meet vendors during preview days ahead of The Future of Everything Festival’s public opening.
Spotify brought the party to campus during UGA and Tennessee's rivalry week with a pop-up experience and live performance by Megan Moroney to show Gen Z students that Spotify is the only way to soundtrack their lives - both on and off-campus.
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