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Spotify brought the party to campus during UGA and Tennessee's rivalry week with a pop-up experience and live performance by Megan Moroney to show Gen Z students that Spotify is the only way to soundtrack their lives - both on and off-campus.
To launch a new series called Spotify Champions, we worked with the brand to ideate on creative content we could capture at an onsite event aimed at attracting students and reiterating for the Gen Z audience that Spotify is the best way to listen to their favorite artists and creators - and is just as vital as other school supplies in getting them through their study time and helping them fully live their college experiences.
DIRECTV partnered with reality TV royalty Kathy Hilton to host Christmas at Kathy’s, a holiday event that brought together some of television’s most recognizable faces for a night designed to live far beyond the guest list.
NBA All-Star is the ultimate expression of fandom. It’s an event for the fans, created by the fans. In 2024, AT&T created - and gifted - experiences for fans like no one else has, taking All-Star weekend to new heights (even higher than 10 ft!)
The AT&T Business team leveraged the brand’s sponsorship of the College Football Playoffs and Championship to launch a new content series called Standing on Business, starring quarterback Shedeur Sanders and artist Cam Kirk.
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