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A friend of Oust, Lecrae came to us with a question: How do I transition from musician to digital creator to give my career the longest possible shelf life?
To make the shift from the music industry’s traditional domain into the world of YouTube, we had to identify what made Lecrae more than a musician. With his team, Oust determined who Lecrae was as a digital creator, the thematic pillars that all his content would live under, and a meaningful execution strategy to conceptualize how his new online life as an influencer would come to be. Oust has been charged with strategizing and executing everything from travel vlogs, like Lecrae Days, to more elevated and hands-on series, like Storytime with Lacrae and hidden camera pranks.
250,000+ new subscribers, 150% increased engagement, and 5x average view counts
The AT&T Business team leveraged the brand’s sponsorship of the College Football Playoffs and Championship to launch a new content series called Standing on Business, starring quarterback Shedeur Sanders and artist Cam Kirk.
Spotify brought the party to campus during UGA and Tennessee's rivalry week with a pop-up experience and live performance by Megan Moroney to show Gen Z students that Spotify is the only way to soundtrack their lives - both on and off-campus.
When Morgan Wallen sells out The O2 in London, we celebrate. To welcome our Tennessee boy to the UK, the Spotify team grabbed several out-of-home placements along the route from the airport to the arena, for maximum eyeballs for fans and people traveling in for the show. Cheerio.
Drop us a line, or email us at hello@weareoust.co.
