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With a refreshed library of new video content, Oust created a resource for the brand of creative direction that played within the algorithms of each platform, while staying true to the brand’s rule-breaking and boisterous personality.
In establishing their presence on TikTok, Buffalo Wild Wings asked Oust for a strategy on how to capture the fleeting attention of newly-obsessed TikTok scrollers. We executed against creative concepts that we built with the goal of driving shares and brand affinity, producing, shooting and editing content made to live on TikTok, then secondarily on Instagram Reels, to test followers’ capacity for receiving the content on both platforms.
Once the videos went live, monitoring performance and the community’s reactions to the different creative drove learnings that informed Buffalo Wild Wings’ social strategy for the whole of the next year. Video concepts were built with a foundation of hacking the platform and encouraging genuine, organic pickup from TikTok users, creating videos that left space for people to stitch, duet, respond and react to prompts and "POV" language from the actors featured in the short form videos.
1.1 Million+ views and 100,000+ engagements
The AT&T Business team leveraged the brand’s sponsorship of the College Football Playoffs and Championship to launch a new content series called Standing on Business, starring quarterback Shedeur Sanders and artist Cam Kirk.
Millions of Americans in rural and underserved communities are living without access to the information they need to thrive in this modern world. In the same age where technology is more advanced than ever, there are still families living with little to no connection to the broader world. This is the Digital Divide.
Leveraging fan-favorite influencers and digital creators to spread awareness of DIRECTV's entertainment offerings across the internet
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