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After a quarantine-long break from their official partnership with CMA Fest, Spotify and Hot Country brought back their fan-favorite Spotify House to the summer festival in Nashville, hosting four days of free performances by today’s biggest and brightest country stars.
Inspired by the timely influx of trending POV-style videos capturing events, experiences and other recommendations from social-first users, we pushed the Spotify team to think outside of the traditional PR-style sizzle reel box and consider what video content could look like if it felt more inclusive, rather than unattainable; more “You HAVE to come next year,” and less “Don’t you wish you were here now?”
Through a series of daily videos that incorporated the fan experience as much as it did the artists and performances, plus real-time Stories content, custom video studio Reels collabs posted between artists and the brand, and surprise guest teasers and reveals on our Instagram page each day, we engaged fans on the ground and at home, bringing the IRL experience to fans across the country.
1.24 Million+ owned content views, 600% increase in engagement, and 98% “cool” earned sentiment
To engage New Yorkers interested in the festival’s wide-ranging themes, we invited tastemakers in food, environmentalism, technology, and health to explore the space and meet vendors during preview days ahead of The Future of Everything Festival’s public opening.
In conjunction with Spotify, we kicked off the launch of Lainey Wilson’s latest album with a fan event inspired by local vendors at the Nashville Farmers' Market. And let’s just say… it was a whirlwind
On the night of Post Malone’s country debut, we teamed up with Spotify to capture Posty’s Pregame event, giving top streamers a first listen of the album.
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