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Post Malone playing with the house band at Losers Bar & Grill in Nashville, TN

Spotify: Album Launch

Post Malone, 'F-1 Trillion'

On the night of Post Malone’s country debut, we teamed up with Spotify to capture Posty’s Pregame event, giving top streamers a first listen of the album.

Real-Time Content
Social
Editing and Post Production
Events and Activations

Objective

Strategy

Results

Post Malone with his legs up across a leather couch at Spotify's F-1 Trillion launch
Post Malone's side profile in low lighting with a lit cigarette
The crowd of fans from the stage at Losers Bar & Grill during Posty's Pregame
Post Malone looking at a photo of Hank Williams Sr. among other artwork on a wall
Post Malone performing on stage at Posty's Pregame
Post Malone performing on stage at Posty's Pregame
A beer pong game set up next to the Spotify logo
Reaching for a drink in an F-1 Trillion koozie at Posty's Pregame in Nashville

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Famous man wearing pink hoodie holding a phone while sitting in a car