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The AT&T Business team leveraged the brand’s sponsorship of the College Football Playoffs and Championship to launch a new content series called Standing on Business, starring quarterback Shedeur Sanders and artist Cam Kirk.
To launch AT&T Business’ new series, AT&T is popping up around major sporting moments across the country to highlight the impact these events (such as the College Football Playoffs or the Final Four) have on local, small business owners. Our goal was to show the entrepreneurs’ journeys from ideation to successful small business owner, and how AT&T’s services support them along the way.
Our team activated onsite in Atlanta to highlight small businesses in town that use AT&T in their day-to-day, and how the industry of football has had a positive effect on the community. In addition to interviews and video content with Shedeur Sanders and Cam Kirk, we also spent the day with local food truck Good As Burgers to showcase how a husband and wife/business partner duo use AT&T to stay connected to their customers and community.
NBA All-Star is the ultimate expression of fandom. It’s an event for the fans, created by the fans. In 2024, AT&T created - and gifted - experiences for fans like no one else has, taking All-Star weekend to new heights (even higher than 10 ft!)
The AT&T Business team leveraged the brand’s sponsorship of the College Football Playoffs and Championship to launch a new content series called Standing on Business, starring quarterback Shedeur Sanders and artist Cam Kirk.
Spotify brought the party to campus during UGA and Tennessee's rivalry week with a pop-up experience and live performance by Megan Moroney to show Gen Z students that Spotify is the only way to soundtrack their lives - both on and off-campus.
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