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Leveraging a new product launch to introduce audiences to a new social tone of voice
Moe's Southwest Grill enlisted Oust to help launch their newest menu item: a Buffalo Queso Taco in collaboration with the beloved Fred's Red Hot sauce.
After learning that T-Pain is a well-known lover of tacos, we took the opportunity to partner with the global superstar to the Moe's team. As Moe's was finally ready to inject their social channels with fun content and work toward changing their brand perception to something fresher and cooler, Oust developed a national, social-first campaign to introduce the brand to a new and broader audience, leveraging the launch of their latest product as the campaign's kick off.
More than 10 million total impressions - with 4 million organic engagements - and record-breaking sales of the new Buffalo Queso Taco
The AT&T Business team leveraged the brand’s sponsorship of the College Football Playoffs and Championship to launch a new content series called Standing on Business, starring quarterback Shedeur Sanders and artist Cam Kirk.
To engage New Yorkers interested in the festival’s wide-ranging themes, we invited tastemakers in food, environmentalism, technology, and health to explore the space and meet vendors during preview days ahead of The Future of Everything Festival’s public opening.
Spotify brought the party to campus during UGA and Tennessee's rivalry week with a pop-up experience and live performance by Megan Moroney to show Gen Z students that Spotify is the only way to soundtrack their lives - both on and off-campus.
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