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Leveraging a new product launch to introduce audiences to a new social tone of voice
Moe's Southwest Grill enlisted Oust to help launch their newest menu item: a Buffalo Queso Taco in collaboration with the beloved Fred's Red Hot sauce.
After learning that T-Pain is a well-known lover of tacos, we took the opportunity to partner with the global superstar to the Moe's team. As Moe's was finally ready to inject their social channels with fun content and work toward changing their brand perception to something fresher and cooler, Oust developed a national, social-first campaign to introduce the brand to a new and broader audience, leveraging the launch of their latest product as the campaign's kick off.
More than 10 million total impressions - with 4 million organic engagements - and record-breaking sales of the new Buffalo Queso Taco
DIRECTV partnered with reality TV royalty Kathy Hilton to host Christmas at Kathy’s, a holiday event that brought together some of television’s most recognizable faces for a night designed to live far beyond the guest list.
NBA All-Star is the ultimate expression of fandom. It’s an event for the fans, created by the fans. In 2024, AT&T created - and gifted - experiences for fans like no one else has, taking All-Star weekend to new heights (even higher than 10 ft!)
The AT&T Business team leveraged the brand’s sponsorship of the College Football Playoffs and Championship to launch a new content series called Standing on Business, starring quarterback Shedeur Sanders and artist Cam Kirk.
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