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NBA All-Star is the ultimate expression of fandom. It’s an event for the fans, created by the fans. In 2024, AT&T created - and gifted - experiences for fans like no one else has, taking All-Star weekend to new heights (even higher than 10 ft!)
Through the excitement of AT&T’s tentpole events like the Slam Dunk competition and the HBCU Classic, we gave fans the opportunity to witness their favorite players and teams show off everything they’re capable of.
Through our Dream Fulfillments with real-life AT&T customers, plus Blue Carpet interviews with talent and athletes, we brought fans into personal moments of connection with our roster influencers and hosts to bring to life all the aspects of the game that make it so unique.
DIRECTV partnered with reality TV royalty Kathy Hilton to host Christmas at Kathy’s, a holiday event that brought together some of television’s most recognizable faces for a night designed to live far beyond the guest list.
NBA All-Star is the ultimate expression of fandom. It’s an event for the fans, created by the fans. In 2024, AT&T created - and gifted - experiences for fans like no one else has, taking All-Star weekend to new heights (even higher than 10 ft!)
The AT&T Business team leveraged the brand’s sponsorship of the College Football Playoffs and Championship to launch a new content series called Standing on Business, starring quarterback Shedeur Sanders and artist Cam Kirk.
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