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Leveraging fan-favorite influencers and digital creators to spread awareness of DIRECTV's entertainment offerings across the internet
In collaboration with DIRECTV, we develop impactful influencer marketing strategies that boost brand visibility, leveraging top influencers to maximize audience reach and drill down on the business' priority messaging at any given time throughout the year.
By selecting key influencers and crafting tailored content strategies for each campaign, we effectively engage target audiences and drive measurable results through collaborations - both on talent's highly visible pages, and DIRECTV's owned platforms.
DIRECTV partnered with reality TV royalty Kathy Hilton to host Christmas at Kathy’s, a holiday event that brought together some of television’s most recognizable faces for a night designed to live far beyond the guest list.
NBA All-Star is the ultimate expression of fandom. It’s an event for the fans, created by the fans. In 2024, AT&T created - and gifted - experiences for fans like no one else has, taking All-Star weekend to new heights (even higher than 10 ft!)
The AT&T Business team leveraged the brand’s sponsorship of the College Football Playoffs and Championship to launch a new content series called Standing on Business, starring quarterback Shedeur Sanders and artist Cam Kirk.
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