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DIRECTV partnered with reality TV royalty Kathy Hilton to host Christmas at Kathy’s, a holiday event that brought together some of television’s most recognizable faces for a night designed to live far beyond the guest list.
Create a culturally relevant holiday moment that extended beyond the event itself, driving press, social conversation, and fan engagement through strategic talent participation and content distribution – and to highlight the event’s star-studded guest list, including Lisa Barlow, Mario Lopez, Ally Lewber, Heather McDonald, Dr. Wendy Osefo, Trixie Mattel, and many more.
In partnership with DIRECTV, we managed the event’s onsite talent, from welcoming and handling talent and their teams the day of the event, to structuring participation and usage agreements, to coordinating on-site content capture built for both brand and talent channels. By aligning each guest’s presence with a broader distribution plan, the event was designed to scale across earned, owned, and creator-led platforms in real time.
NBA All-Star is the ultimate expression of fandom. It’s an event for the fans, created by the fans. In 2024, AT&T created - and gifted - experiences for fans like no one else has, taking All-Star weekend to new heights (even higher than 10 ft!)
To engage New Yorkers interested in the festival’s wide-ranging themes, we invited tastemakers in food, environmentalism, technology, and health to explore the space and meet vendors during preview days ahead of The Future of Everything Festival’s public opening.
Spotify brought the party to campus during UGA and Tennessee's rivalry week with a pop-up experience and live performance by Megan Moroney to show Gen Z students that Spotify is the only way to soundtrack their lives - both on and off-campus.
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