Myrtle Beach Golf

Moments that Matter

With Moments That Matter, we set out to capture golf as a deeply human experience where the most unforgettable memories unfold quietly and often without an audience. Filmed across Myrtle Beach’s iconic courses, the campaign tells five poetic stories: a father helping his daughter find confidence, friends celebrating a closest-to-the-pin shot, a once-in-a-lifetime hole-in-one, a retiree breaking 90, and a nephew’s miracle chip-in. Each moment is real and unscripted, celebrating the laughter, belief, connection, and emotion that make the game magical long after the final putt.