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Johnnie-O partnered with Oust to create and produce its first-ever ambassador retreat - The Johnnie-O Seaside Summit - a three-day coastal experience designed to bring its ambassador community together around the brand’s evolving collections.
Build a scalable ambassador program by fostering deeper relationships with talent while generating high-quality, on-brand content to support upcoming seasonal launches.
We developed the retreat from the ground up: naming the experience, designing the multi-day itinerary, and producing every detail to reflect the Johnnie-O brand. Programming balanced intentional connection with structured content capture, including a dedicated shoot day supported by pre-planned shot lists and storytelling frameworks. In close collaboration with the brand’s social team, we guided talent to create content aligned to key moments, including the NFL collection and upcoming spring releases, ensuring assets were both immediate and forward-looking.
DIRECTV partnered with reality TV royalty Kathy Hilton to host Christmas at Kathy’s, a holiday event that brought together some of television’s most recognizable faces for a night designed to live far beyond the guest list.
NBA All-Star is the ultimate expression of fandom. It’s an event for the fans, created by the fans. In 2024, AT&T created - and gifted - experiences for fans like no one else has, taking All-Star weekend to new heights (even higher than 10 ft!)
The AT&T Business team leveraged the brand’s sponsorship of the College Football Playoffs and Championship to launch a new content series called Standing on Business, starring quarterback Shedeur Sanders and artist Cam Kirk.
Drop us a line, or email us at hello@weareoust.co.
